![LUMA Partners, a media/tech investment bank led by Terence Kawaja, published this epic org chart of the online video ad industry landscape. The Wall Street Journal included all six of the segmented landscapes including search, mobile, display, etc. But given my video leanings, I’m focusing on the landscape of which Visible Measures and Viewable Media are part of! [I work at these companies]
I also found this recent interview with Kawaja with Digiday editor-in-chief Brian Morrissey where they really dig into the meat of how this landscape will evolve. Additionally, they discuss not only the likely acquirers of these ad tech startups, but the fringe/not obvious companies that could open up their wallet. I thought Kawaja’s observation pointed that if agencies don’t bolster their technical capabilities as opposed to acting a merely a facilitator of startup products and services, they could find themselves marginalized on the sidelines.
Watch live streaming video from digiday at livestream.com
[If the video doesn’t load, you can watch it here]](http://24.media.tumblr.com/tumblr_lmfoamOl9v1qel46jo1_500.jpg)
LUMA Partners, a media/tech investment bank led by Terence Kawaja, published this epic org chart of the online video ad industry landscape. The Wall Street Journal included all six of the segmented landscapes including search, mobile, display, etc. But given my video leanings, I’m focusing on the landscape of which Visible Measures and Viewable Media are part of! [I work at these companies]
I also found this recent interview with Kawaja with Digiday editor-in-chief Brian Morrissey where they really dig into the meat of how this landscape will evolve. Additionally, they discuss not only the likely acquirers of these ad tech startups, but the fringe/not obvious companies that could open up their wallet. I thought Kawaja’s observation pointed that if agencies don’t bolster their technical capabilities as opposed to acting a merely a facilitator of startup products and services, they could find themselves marginalized on the sidelines.
Watch live streaming video from digiday at livestream.com
[If the video doesn’t load, you can watch it here]
